Privacy policy

Last updated: September 19, 2026

LUMASKIN operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LUMASKIN is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Payment and transaction information including your payment method, payment confirmation, order value and transaction details. Full payment-card details are handled by Shopify and our payment providers rather than stored directly by LUMASKIN.

  • Account information including your login details, preferences and settings, where you choose to create an account.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfil orders, remember preferences, send account and order notifications, manage purchases and returns, maintain your account, arrange shipping, enable product reviews and improve the shopping experience.

  • Marketing and Advertising. Where permitted by law, we may use your personal information to send marketing and promotional communications by email or to show relevant advertising. We will ask for consent where required, and you can withdraw consent or unsubscribe at any time.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Lawful Bases for Processing

Under UK data protection law, we rely on one or more of the following lawful bases when we use your personal information:

  • Contract: when processing is necessary to take steps at your request or to fulfil our contract with you, such as processing an order, taking payment, arranging delivery or handling a return.

  • Legal obligation: when we need to comply with a legal or regulatory requirement, including tax, accounting, fraud-prevention and consumer-protection obligations.

  • Legitimate interests: when processing is necessary for our legitimate business interests, such as operating and improving the store, securing the Services, preventing fraud and responding to customer enquiries, provided those interests are not overridden by your rights.

  • Consent: where you have given us permission, including for certain marketing or non-essential cookies. You may withdraw consent at any time.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

  • With business and marketing partners to provide marketing services and advertise to you, where permitted by law. For example, Shopify may support personalised advertising based on your online activity. These partners use information in accordance with their own privacy notices, and you may have the right to object or withdraw consent.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services may be transmitted to Shopify and service providers in countries other than the one where you live. Certain Shopify features may use information from your interactions with this store, other merchants and Shopify. For those activities, Shopify may be responsible for responding to requests concerning its own processing. You can learn more in the Shopify Consumer Privacy Policy and submit eligible requests through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are intended for use by adults. Although we sell some products designed for children, purchases should be made by a parent, guardian or other adult. We do not knowingly collect personal information directly from children. If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

Right to Object. You may object to processing based on legitimate interests. You can also object at any time to the use of your personal information for direct marketing.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Restriction of Processing: You may have the right to ask us to restrict our processing of personal information for certain purposes.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have in relation to data processed by Shopify, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request. You may authorise someone to make a request on your behalf, in which case we may require evidence of their authority and may ask you to verify your identity directly with us. We will respond within the period required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us first using the details below so that we can try to resolve them. If you are in the UK, you also have the right to complain to the Information Commissioner's Office (ICO). If you are in the EEA, you may complain to your local data protection authority; a list is available from the European Data Protection Board.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

Where required, transfers outside the UK or EEA will be protected by an adequacy decision, the UK International Data Transfer Agreement or Addendum, the European Commission's Standard Contractual Clauses, or another lawful safeguard. You may contact us to ask for more information about the safeguards that apply.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

LUMASKIN is the data controller responsible for the personal information described in this Privacy Policy. If you have questions, wish to exercise your rights or want to make a complaint, email us at info@lumaskin.uk.